The budget was quite clearly blown on The Apprentice this week, as the contestants were given a van and £150 and told to make as much cash from selling cheap tat.
If you just want to know who was fired this week then click below, otherwise we’ll get on to ridiculing the contestants.
Azhar Siddique is the latest casualty after getting on the wrong end of Alan Sugar’s finger.
It is a bit of a lazy day in The Apprentice household, as Lord Sugar calls them at 5pm to tell them to get over to wholesale warehouse in Essex. They meet Lord Sugar in a darkened car park, where he explains that each team has £150 to buy products to sell to the people of Essex, whilst keeping tabs on what is selling and when to get more stock.
Lord Sugar plays around with the teams a bit, bringing Stephen to Sterling and Laura over to Phoenix. He also points out that some people still haven’t been project manager, and hints that this might be the week they give it a go.
Jade, from Phoenix, gets the hint and decides to be project manager. However, Ricky Martin over on Sterling sees a chance to be a bit of a suck up and puts himself up to be project manager even though he has no background but it is what Lord Sugar would have done. Ricky seems quite miffed when Nick puts himself forward and the team go with him instead.
Sterling choose the best places in Essex to set up a stall and start browsing the shelves to see what tat they could sell there. They seem keen on beard trimmers, fake tan and nail kits. Meanwhile Phoenix aren’t off to the best start; they are taking a long time to choose a place to set up a market and manage to find vibrating toys in the warehouse. They also find the fake tan, as well as hot water bottles and little plastic insects.
While Sterling seem to have a plan and are thinking about what is best to sell at their different locations, Phoenix have bought a variety of things and don’t really know what to do with them. Azhar starts to mention that they should have a strategy, but gets ignored. He seems a bit miffed.
The next morning, as preparation for dealing with customers in Essex, Stephen and Ricky try out their best TOWIE impersonations.
The teams set up and start to awkwardly interact with the public. Ricky and Stephen create an odd script for their products to bring in the customers and Nick offers free haircuts for life with a hair trimmer. The most popular product for Sterling is the tan, rather surprisingly. Jenna, in an attempt to sell the beard trimmers, ends up talking to a beardless man who seems to think the only person he knows with a beard is himself. Team Phoenix are having problems with selling their odd mixture of items, yet Adam is doing well on the market and shockingly getting people interested in their tat.
Coming up to lunchtime the teams are running out of stock and plan another trip to the warehouse. As Jade and Adam set off to buy more products Azhar calls again wanting to know more about the team’s strategy. Jade gets annoyed and ignores him again.
Once the stock has been replenished, each teams have their own squabbles, they try to make good use of the rest of the day. They attempt to sell as much as possible before the end of the day and do their best to impress Lord Sugar.
And so we come to boardroom time. Nick explains Sterling’s approach to the task with their Essex kit, Lord Sugar looks horrified as to what they think Essex is all about. Overall Nick is seen as a good project manager, although Alan Sugar says it is “shameful” that they had a period with no stock. Over on team Phoenix Jade is immediately criticised for taking a long time to choose where to go, but she loved the effort of her team and has no complaints about them. Azhar says there was a lack of strategy, and somehow this is the first time Jade seems to have heard about this.
Both teams seem to think they have done well, but based on the figures Phoenix assets comes to £838 and Sterling’s assets are worth £955. Nick and the rest of the team get a night of cocktails as a reward, and Phoenix get to visit Bridge Cafe again.
Jade says that everyone did well, and as they lost the task with her as project manager then she should be the one going home. Surprisingly she does not say this in the boardroom. Instead she goes for Azhar and flounders when having to pick someone else to get the wrath of Sugar. In a panic she brings Tom back with her. As he was one of the best on the project this decision annoys Lord Sugar.
On paper it looks certain that Jade is going; she was in charge of losing the task and she panics. However, Azhar keeps mentioning strategy and wasting time so Lord Sugar decides to fire him. Yet again another silly decision made, I think. We are now down to the final nine, and hopefully some of the candidates who should have gone earlier in the series will be given the boot soon.
Next week the candidates will be turning their hand to modern art, which I am guessing will go very well. Before then you can catchup with the rest of the series of The Apprentice so far on iPlayer.